About

Beyond the roadmap.

I am a product and project leader who enjoys understanding the real problem, making things usable, and keeping a little space for curiosity in between.

Product leader Builder after hours Golf & experiments
Jonathan Foong in a relaxed portrait pose
Somewhere between a product decision and a side project.

Outside work, I’m curious, easygoing, and usually exploring something — whether that means trying a new technology, building a small digital experiment, or improving my golf game.

I enjoy creating things without the constraints of a formal roadmap. Personal projects let me follow an idea, test it quickly, and see where it leads.

Three sides

Three ways I like to spend my energy.

Product leader

I like the space where product thinking, execution, and technical reality meet. Good work is rarely about one big idea alone. It is about clarity, sequencing, trade-offs, and helping a team move from uncertainty to something people genuinely use.

Abstract detail image used as a supporting editorial shot
Clear direction beats noise.

My story

A product lens shaped by software, execution, and curiosity.

I grew up with a software-engineering foundation, which gave me a practical respect for how systems are built and why good products are not just elegant ideas on paper. That background helped me move naturally into product and project leadership, where I could connect strategy, delivery, and technology without losing sight of the user.

I have always enjoyed the intersection of people, technology, and execution. The work is most satisfying when the problem is real, the decisions are clear, and a team can turn a rough idea into something useful and lasting.

The build lab

Ideas I like to test in public, with a little deliberate chaos.

Public project

MapleSEA Tracker

A good example of turning a personal interest into a community-facing product. It mixes product thinking, utility, and the kind of hands-on building that keeps me close to the craft.

  • Community utility
  • Product thinking
  • Hands-on build

Selected work

Freelance and digital product work

I enjoy helping founders, professionals, and small teams turn rough ideas into clearer, more polished digital experiences. The best projects are the ones where product thinking and execution matter together.

  • Web design
  • MVPs
  • Product strategy

Personal experiments

Vibe coding

To me, vibe coding is a playful and fast way to turn an idea into something tangible with the help of AI. It still requires judgment, direction, and product thinking. The value is in speed, learning, and iteration — not in accepting an idea uncritically.

  • AI-assisted prototyping
  • Fast iteration
  • Learning by building

Off the clock

Golf keeps me honest.

Jonathan Foong in a casual outdoor portrait
A different kind of focus.

I became interested in golf after spending enough time around people who played and enjoying the mix of skill, patience, and atmosphere it provides. It is a good reminder that the important stuff is often right in front of you.

What I enjoy most is that golf requires both concentration and patience. Every round is different, and there is always something small to improve. It is also one of the few activities where I can spend several hours focused without checking a screen.

It is also very good at keeping you humble: one great shot can be followed immediately by one that makes you question everything. I do not mind that part.

Freelance

Selected projects, where there is a strong fit.

I am open to selected freelance engagements involving personal and company websites, product websites and landing pages, MVPs and interactive prototypes, product strategy and feature definition, and rapid AI-assisted prototyping.

I am most interested in working with founders, small businesses, professionals, and teams that have a meaningful idea but need help turning it into a clear and polished digital product.

I prefer projects where I can contribute both product thinking and hands-on execution, rather than only receiving a fixed list of pages to build.

  • Website strategy
  • Landing pages
  • Product MVPs
  • Interactive prototypes
  • Feature definition
  • Product & digital experience improvement

Currently

What I am looking at right now.

Exploring

Generative AI, AI-assisted development, Model Context Protocol, and local AI models.

Building

Small tools, experiments, and prototypes that make ideas tangible.

Learning

Better ways to move from an early idea to a useful prototype without wasting time.

Playing

Golf, with the usual mixture of focus, patience, and humble re-evaluation.

The short version

I like solving real problems, building useful things, and working with people who appreciate clarity.